The Hoff on Mobile Phones

Mobile media company Player X has expanded its relationship with Universal Mobile Entertainment by producing mobile video content based on 1980s hit TV shows Knight Rider (David Hasselhoff) and Magnum, P.I.(Tom Selleck). Player X is creating a new genre in mobile video - Retrosodes, a suite of animated mobile video series.

Series one of this made-for-mobile animated content consists of 10 original Retrosodes of up to two-minutes each adapted to handsets and channel requirements. The animation takes a tongue-in-cheek approach to the shows that made Michael Knight and Thomas Magnum household names.

Player X will produce, publish and distribute the Retrosodes through its direct distribution deals with more than 85 global carriers. The Retrosodes will launch across all networks in Q1 2007 with integrated marketing support.

"Retrosodes represent the best concept in short-form, made-for-mobile storytelling we've ever seen," said Jeremy Laws, Senior Vice President Universal Mobile Entertainment. "We think this is a great opportunity to break through the clutter of repurposed content and do something fresh and relevant appropriate with some great classic brands."

"We are excited about working with Universal again and this time we have taken mobile content to the next level. Knight Rider and Magnum, P.I. are massive TV brands and maintain huge cult followings. By re-creating this content for mobile, we extend the brands to mobile and give them a new lease of life in the process," said Tony Pearce, Player X CEO."

Posted to the site on 3rd November 2006