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Entertainment Will Drive USA Mobile Data Revenues
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Non-voice services will account, on average, for 13.3% of total service revenues for US mobile operators in 2006 and this is set to grow to 24.5% by 2011, according to a new report published by Analysys. The biggest driver of this growth is entertainment services, although messaging is also a major contributor.
US mobile operators' revenues from mobile entertainment services are expected to total US$5.2 billion in 2006, growing to over US$7 billion in 2007.
"The market will be spurred on both by increasing adoption of 3G handsets and by service innovation, stimulated in part by new-entrant MVNOs," says Danny Dicks, Prinicpal Analyst and co-author of the report. "In addition, recent spectrum auctions in the USA have given operators the spectrum they need to increase coverage and capacity of both CDMA2000 1
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