Entertainment Will Drive USA Mobile Data Revenues

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Non voice services will account on average for 13.3% of total service revenues for US mobile operators in 2006 and this is set to grow to 24.5% by 2011 according to a new report published by Analysys. The biggest driver of this growth is entertainment services although messaging is also a major contributor.

US mobile operators' revenues from mobile entertainment services are expected to total USD5.2 billion in 2006, growing to over USD7 billion in 2007.

"The market will be spurred on both by increasing adoption of 3G handsets and by service innovation, stimulated in part by new-entrant MVNOs," says Danny Dicks, Prinicpal Analyst and co-author of the report. "In addition, recent spectrum auctions in the USA have given operators the spectrum they need to increase coverage and capacity of both CDMA2000 1

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