Collect Air Miles While Roaming

MACH has announced a partnership with Travelling Connect to help mobile operators increase international roaming traffic and build subscriber loyalty through a reward programme. The programme enables subscribers who are travelling abroad to earn points or air miles in a preferred loyalty programme each time they make mobile phone calls on a participating mobile network.

The partnership with Travelling Connect enables MACH to offer its mobile operator clients across the world an easy and creative way to create additional revenue streams. MACH uses the data that it already collects as part of its roaming data clearing service, which means that MACH's clients do not have to invest in new technology to set up the service.

Reuben Iversen, Director of Client Solutions for MACH explained: "This programme will increase revenue from in-bound roaming for the operator, which happens when a mobile subscriber travels to another country and has to use a foreign network.

The partnership with Travelling Connect and the programme itself fits well into our commitment to create new revenue streams for our clients built around our financial and data clearing services. Travelling Connect has a significant user base already, an important asset to our operator clients," he added.

If one of MACH's operator clients decides to launch the programme they will be able to introduce it to the market much faster than if they had to develop their own system to collect and handle the clearing of data.

MACH provides the information about the subscriber's roaming usage to Travelling Connect; that serves as a single point of contact between the participating mobile operators and the loyalty programmes of major airlines and hotel chains."

Posted to the site on 17th October 2006