Sony Ericsson Launches James Bond Themed Handsets
SonyEricsson says that one of its handsets will be used in the forthcoming James Bond movie, and the company is releasing a silver version of the handsets to mark the launch of the film. Casino Royale is released globally on 17 November 2006 and the silver editions of the K800 and K790 Cyber-shot camera phones will be available for a limited period of three months.
"With both the latest Cyber-shot phone and the M600 Smartphone being used to assist the non-stop action in Casino Royale, plus a major marketing promotion to coincide with the launch of the movie, this is yet another example of collaboration between us and Sony Pictures Entertainment," says Jan Wareby, Corporate Executive Vice President and Head of Sales and Marketing at Sony Ericsson. "The special silver edition Cyber-shot camera phones will allow Bond fans to personalize their experience of this fantastic movie whilst also enjoying one of the best performing camera phones on the market."
No special edition handset of this caliber would be complete without a host of "007"-themed content. The silver K800 and K790 Cyber-shot phones are equipped with Bond wallpapers, music ringtones and the full video movie trailer. The phones also offer Picture Blogging for uploading photos to a personal online blogsite & PictBridge for printing direct to a printer, without the need for a PC or laptop.
The special edition Silver K800 (Dual mode UMTS 2100MHZ & GPRS) and K790 (Tri Band EDGE) Cyber-shot phones will be available worldwide during Q4 2006."
Posted to the site on 16th October 2006
