User Generated Content on Mobile Phones
Activefone has announced that it is launching a white-label website service that enables their customers to upload and sell mobile content, while also earning a share of the revenues. Once content has been uploaded to the platform, a Bango Service package is automatically set up, enabling users to log on to the momo interface to create and manage their own mobile inventory. It also provides complete visibility in the number of downloads that have been successfully completed and any payouts that are due to the content creator.
Payout levels for completed downloads far outweigh existing payouts for other mobile community sites with 20% of the value of each download being awarded to the content creator.
The momo platform can also be executed as a bespoke or white label mobile community service, allowing companies to harness and monetise the growing consumer appetite for user generated content. Typically this will be a magazine that can advertise the service directly off-the-page to its readers. In this case for community owners the average payout for successfully completed downloads will be set at 50% after fixed costs.
"User generated content is already huge on the Web and its appeal proven, driven by the likes of MySpace, Flickr, YouTube " said Eden Zoller, Principal Analyst with Ovum's consumer practice. "The foundations for rich forms of user generated content are now in place in the mobile market, notably MMS enabled camera and video phones. The challenge is how to provide an interactive, secure environment that stimulates usage and rewards consumers, but without compromising the integrity of user generated content. This role is up for grabs".
Mark Watts COO of Activefone said: "Voice and text are both types of user generated content. These two mediums have shaped the mobile market since conception and are both examples of user generated content. With this in mind who can doubt the market potential of user generated content regarding mobile multimedia products? The momo(tm) solution and its billing integration with Bango will undoubtedly take the mobile content market by storm and provide much higher levels of interactivity to community services."
Activefone is currently in discussion with several major brands and says that it will soon be making announcements on these partnerships."
Posted to the site on 20th September 2006