Mobile Adult Video to Outstrip Traditional Text-Based Services

Mobile adult video services will usher in the gradual demise of more 'traditional' mobile text-based adult services within the next three years, according to the latest study by Juniper Research, which predicts a total market for mobile adult content of just under US$2.7 billion by 2009.

According to Juniper, the global market for mobile text-based adult services (currently 20% of the market) is forecast to peak by next year at $303 million, after which revenues from this type of service will decline as media-rich graphics and video services become even more dominant. In marked contrast, mobile adult video services, which already constitute 50% of the global market, will continue their rapid rise in popularity to reach $1.7bn in 2009, eventually realising $2.4bn by 2011. By 2011 they will account for over 70% of mobile adult content market revenues.

Although some question the popularity of targeting adult content to the ultra-small screen, these fears are likely to be unfounded -- according to Juniper

Posted to the site on 13th September 2006