Improving Export Quality of Chinese Mobile Phones

Argogroup says that it has formed a strategic alliance with the China Academy of Telecommunication Research (CATR) to increase the quality of mobile telephony devices which are exported from China to the rest of the world. CATR, a key organizational element of the Chinese MII, has amongst its responsibilities the access market certification of all handsets within China.

Under the terms of the five-year agreement, Argogroup's device profiling centre and knowledge base, Device Master, will be the major technology platform behind China's new Handset Quality Export Promotion project. Device Master will provide the tools to increase the quality of Chinese handsets for the global mobile industry, both for domestic use and export. The Handset Quality Export Promotion project will support China's local handset manufacturing community, providing testing and analysis information to allow easier adoption of Chinese handsets into overseas markets.

Commenting on the partnership, David Frodsham, CEO at Argogroup said, "The next five years are going to be very exciting for the Chinese handset market. With roughly a third of its population equipped with a mobile phone, China has more mobile phone subscribers than any other nation - with 30 per cent of these handsets being home-grown," he explained. "This new strategic project could also see a significant shift in the global supply and demand of Chinese handsets, making China a potentially major player in the global market."

With the complexities of devices and their uses throughout the world - both geographically and from a user perspective - it will be imperative for the Chinese mobile handset manufacturers to have an understanding of the services and user patterns which their handsets will need to support in order to achieve global adoption."

Posted to the site on 12th September 2006