Optimizing Mobile TV Output

Snell & Wilcox says that it has developed a system for the automated repurposing and delivery of content for mobile TV applications. Helios Mobile leverages the company's image processing technologies to deliver the best possible quality viewing experience for any mobile device on all types of wireless networks. The system combines video compression with a series of unique image processing techniques to deliver visibly superior results.

For example, Helios Mobile can selectively and automatically adapt conventional video images for delivery to mobile devices. The system can dynamically separate the foreground and the background within the video image, and treat each separately in order to concentrate the energy of the compression encoder on the parts of the image that are most important to the viewer.

In addition to creating a high quality viewing experience for the consumer, Helios Mobile also delivers significant benefits to mobile operators. By creating "better pics for fewer bits" the system saves valuable bandwidth and therefore reduces costs for the mobile operator.

"Snell & Wilcox allows mobile operators to utilize less bandwidth while delivering better quality and more reliable video services to their customers," said Joe Zaller, vice president of marketing at Snell & Wilcox. "Our proven image processing, conversion and compression technologies are set to have a profound impact on the business models surrounding the emerging mobile TV market."

The Helios Mobile process is automated, eliminating the need for expensive production equipment and manual intervention by creative staff that is currently required to produce a mobile TV output."

Posted to the site on 8th September 2006