Clear Channel Radio Launches National Mobile Content Program
The USA's Clear Channel Radio has announced the launch of a national roll out of mobile radio programming that further extends its local radio station brands, and expands the platforms to which it is distributing content. The initiative kicks off with New York's number one hit music station, WHTZ-FM Z100 streaming live radio and new features directly to cellphones across the country serviced by Cingular Wireless.
Clear Channel Radio expects to launch similar programs on up to 100 more of its radio stations in the next 12 months.
Subscribers of Z100 Mobile, the premiere service of Clear Channel Radio's mobile offering, can interact directly from their phones to listen to streamed and on-demand content including podcasts of celebrity interviews and popular segments. They can also find the title and artist of the last 10 songs played on-air, make a song request directly to Z100 and receive a text message alert 15 minutes before the song is played, get free station wallpapers for their phone, rate listener-submitted photos and obtain real-time reports on local traffic.
DKNY Jeans is the first sponsor of Z100 Mobile, providing daily fashion tips integrated within the mobile content package. Similar exclusive sponsorship opportunities will be available across local markets for terms as short as one month.
"With Z100 reaching 2.5 million listeners each week, and 50 million consumers subscribing to Cingular Wireless, we are creating one of the largest audiences for any radio or mobile phone application in the U.S., thereby monumentally expanding Clear Channel Radio's mobile content portfolio," said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. "By connecting listeners to their favorite radio stations via cell phone, and adding interactive features, Clear Channel Radio has found an additional platform to deliver on-demand entertainment to, and drive listening among its active, on-the-go audiences across the country."
Posted to the site on 7th September 2006
