Mobile Ad Network Claims 250 Million Page Views Per Month

The wireless device advertising agency, AdMob will later today announce that its network now serves 250 million mobile page views per month, and is quickly growing. This is a major milestone for both advertisers and mobile publishers, as the achievement demonstrates that the model that worked so well for the desktop Web is finally gaining traction on mobile devices.

"Since we launched the AdMob marketplace eight months ago, the growth has been fantastic. With this kind of volume, and with global coverage, mobile advertising is clearly open for business." said CEO and Founder Omar Hamoui

The AdMob Marketplace offers advertisers access to the world's largest network of mobile Web inventory, a powerful set of targeting tools, and real-time metrics and reporting. AdMob allows advertisers to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals. With the recent addition of the contextual search channel, AdMob also allows advertisers to build campaigns that include mobile Web searches through Google's mobile AdWords service.

The network is serving ads worldwide, with large amounts of traffic in the United States, Europe, Asia, and Africa. For example, a U.S. brand can now run an advertising campaign in select international markets without going through the complicated process of working with a variety of region-specific carriers.

"Prior to AdMob, the only real business models in mobile were based upon subscription, hampering the adoption of a number of services which may have grown explosively if monetized via advertising. AdMob was founded with the goal of revolutionizing mobile through advertising. By enabling advertisers and publishers both small and large to use advertising as a viable business tool, we're well on the way to achieving that goal." states Hamoui."

Posted to the site on 31st August 2006