Consumers who use their mobile phones primarily for business calls have an average monthly bill that is 23 percent higher than subscribers who use their phones primarily for personal calls. According to Telephia, the average monthly cell phone bill for business users is nearly US$80, as compared to about US$65 for personal users. Business users average 949 minutes on their phones, 23 percent higher than the average for personal users.
Moreover, business users subscribe to more expensive voice and data plans, but part of their higher spend is also driven by higher incidence of discretionary items like overage and 411 directory calls. The typical overage charge for business users is nearly $56, while the typical 411 charge is almost $4.
"Business users are a particularly attractive segment for mobile carriers because they buy larger packages and are less price sensitive to transactional fees like overage and 411," said Tamara Gaffney, Telephia's Director of Product Management.
Business vs. Personal Mobile Phone Monthly Average Usage
|Activity Metric||Business Users||Personal Users|
|Total Minutes Used||949||771|
|% of Subscribers Incurring Overage Charges||8%||7%|
|Typical Overage Charge||$55.78||$37.00|
|% of Subscribers Incurring 411 Charges||20%||13%|
|Typical 411 Charge||$3.75||$3.07|
Note: The Customer Value Metrics panel is representative of subscriber base at the four national carriers, including Sprint Nextel, T-Mobile, Verizon and Cingular. Data excludes pre-paid and corporate liable activity.
Bluetooth Headset Owners Are Big Talkers
According to Telephia, owners of Bluetooth wireless headsets have very high mobile phone usage. The average monthly bill for a Bluetooth headset owner is $85, nearly 27 percent higher than the average monthly spending for non-Bluetooth owners. Business users who own Bluetooth headsets spend even more per month, with an average monthly bill of nearly $100 and racking up an average of 1,113 minutes of use each month.
"Bluetooth headsets have been adopted by business and personal users that spend a lot of time on their phones," added Gaffney. "It's also likely that the added comfort and fidelity of these headsets is encouraging even higher levels of use."
Usage Among Bluetooth Headset Owners
|Activity Metric||Total||Business Users||Personal Users|
|Bluetooth Headset Adoption Rate||4.9%||8.3%||3.7%|
|Average Monthly Bill||$85.22||$97.96||$76.75|
|Minutes of Use||1035||1113||982|
Note: The Customer Value Metrics panel is representative of subscriber base at the four national carriers, including Sprint Nextel, T-Mobile, Verizon and Cingular. Data excludes pre-paid and corporate liable activity."
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