According to The NPD Group, mobile phone sales to consumers in the USA reached 67 million units in the first half of 2006. This number represents a slight decrease (less than 2%) compared to sales during the second half of 2005. NPD estimates total first half 2006 consumer sales of nearly $4.4 billion, after rebate and promotions.
"The U.S. handset market remained strong during the first half of this year," said Neil Strother, research director for mobile devices at The NPD Group. "There was a small, seasonal drop during the first half of this year, compared to the second half of last year. But this is to be expected, since holiday purchasing accounts for higher mobile phones sales during the latter part of every year."
According to NPD's Mobile Phone Track, Motorola continued its leadership in the U.S. market during the first quarter, boosting its share sequentially from 29% to 32% as it continued to ride the success of its popular RAZR models. Nokia and LG followed with 16% with Samsung at 15%.
|RIM||less than 1%|
|Palm||less than 1%|
During the first half, Motorola continued to dominate the GSM space with a 42% share of the market, followed by Nokia with 23% and Samsung with 13%. During the time period, LG was the leader in CDMA handsets with a 36% market share, Samsung reached 18% and Motorola at 14%.
Sales of music-enabled devices have doubled significantly since last year, from five percent during the second quarter of 2005 to more than 10% during the second quarter of 2006. The percentage of mobile phones sold with Bluetooth capability has also increased significantly in the last year, from nine percent during Q2 2005 to 22% this past quarter.
The NPD Group's Mobile Phone Track information service compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally-balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers."
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