Telus Signs Ampd Deal

Canada's Telus and the USA based MVNO, Amp'd Mobile have agreed an exclusive relationship for the sale and distribution of Amp'd branded services in Canada from early 2007. Under the terms of the Licensing and Services Agreement, Amp'd Mobile will be responsible for providing branded handsets and mobile content. Telus will manage sales and distribution, billing, client care, network operations and pricing. Telus shall have the exclusive right to use the Amp'd trademarks, premium data services, handsets and content delivery platforms in Canada.

"Telus is unleashing the power of Wireless High Speed - the fastest wireless service in Canada - to deliver an exciting experience to Canadians who want to do more with their mobile devices," said Darren Entwistle, Telus President and CEO. "Our agreement with Amp'd Mobile will give Canadians exclusive access to the latest music, games, sports and entertainment."

"This partnership represents the best possible combination for setting a new standard for mobile entertainment in Canada," said Peter Adderton, Founder and President, Amp'd Mobile, "Leveraging Telus' network, distribution and impressive client care record, Amp'd Mobile can seamlessly deliver the most original and personalized mobile media content from over 200 partners to this network. Amp'd Mobile is here to answer Canada's mobile call for something entirely new."

Telus Ventures, the strategic venture investment division of Telus, also announced that it has made a US$7.5 million equity investment in Amp'd Mobile, headquartered in Los Angeles."

Posted to the site on 8th August 2006