MMS Traffic in USA Surges

Mobile 365 has announced that their USA MMS traffic increased 40% from Q1, 2006 to Q2, 2006. Total U.S. MMS Mobile Originated (MO) traffic for the second quarter was 52,071,114 MO messages; total traffic for the first quarter was 34,405,598 MO messages. MMS mobile content includes video, photos, audio, and rich text such as wallpaper, ringtones, games, and applications.

Since launching inter-operator MMS in 2005, Mobile 365 has delivered more than 132,000,000 MMS messages in the U.S. The average month-over-month MMS growth for 2006 is 12%. In terms of MMS traffic, the United States is the global frontrunner, based on quarterly statistics released by operators and as published by Informa Telecoms & Media. When combined with SMS, Mobile 365 delivers more than two billion messages a month in the personal messaging space.

"The success of Mobile 365's inter-operator MMS traffic can be seen as a positive barometer for overall U.S. MMS uptake," said Greg Dunn, Vice President, Americas, Mobile 365. "Despite a slight historical downturn in overall messaging during the summer months, our June MMS traffic grew, indicating organic growth that shows that subscribers are continuing to use MMS messaging as part of their everyday lives."

Posted to the site on 20th July 2006