White Chocolate From LG

LG Electronics has announced the upcoming availability of new versions of its Chocolate handset. Slated for release in the UK across Q3 and Q4 of 2006, the latest versions of the million-selling phone include white and pink handsets and new 'premium' Chocolate phones with unique design variations and enhanced technical specifications which will be available before the end of the year.

"As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries," explains Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics. "It's important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal."

The new handsets are already enjoying significant sales success in South Korea and, following in-depth research among 18 and 35 year olds in UK, France and Germany, the decision has been taken to introduce the phones to select international markets.

"LG Electronics has 6 design centres worldwide including Seoul, Milan, Beijing, New Jersey, New Delhi and Tokyo which shows commitment to following a design led product development strategy with reference to consumer research to meet consumer needs of each region. While we will always develop cutting edge mobile technology, we also understand that buyers are changing their habits when it comes to choosing mobile phones. The Black Label Series gives LG a unique sales proposition both for mobile retailers and consumers, providing a highly-visible, extremely luxurious brand. Chocolate's success has been a clear validation of that strategy and the new handsets, along with other totally new Black Label launches, will help LG establish itself as the number one manufacturer of design-focused mobile phones worldwide."

Posted to the site on 7th July 2006