Football Drives UK SMS Figures

Last month saw text messaging figures in the UK reach an all time high with May exceeding all previous records to deliver 3.3 billion messages, according to data released by the Mobile Data Association (MDA). Person-to-person texts sent across the UK GSM network operators during May show an increase of 26% on the total sent during the same period in 2005, and beats the previous record of 3.2 billion set in March this year.

This figure equates to 106 million messages being sent per day, the highest average daily figure recorded to date.

High levels of messages were also sent on both the FA Cup and Champions' League final days, positioning text as the best way to communicate when talking may be seen as an interruption. Throughout June and July football will be closely linked to text messaging with World Cup gatherings and visits to the pub frequently set up through SMS."

Posted to the site on 27th June 2006