LG's Chocolate Handset Selling Well
LG Electronics reports that its LG Chocolate phone has sold more than 1 million units in since its international launch outside Korea. Eclipsing the impressive launch sales figures for Korea, LG Chocolate, the first phone launched under LG's Black Label series of premium mobile products, has received extremely favorable reviews and comments from international consumer technology, design and lifestyle media, and is set to become the big hit handset of 2006.
"When we created the Chocolate phone we knew had a special product on our hands, but the scale of success after just one month of sale in UK has surpassed our expectations," says Simon Hahm, President of Europe Business Division of Mobile Communications Company of LG Electronics. "Our retail partners around the world have completely bought into the phone's ethos and appeal as a designer, desirable product and this has undoubtedly helped increase sales of the phone."
In the UK, overwhelming demand for the handset has lead to a temporary supply shortage, with mobile retailers competing with each other to secure a sufficient amount of handsets as advance orders continue to pour in.
With multiple retailers now selling the LG Chocolate phone in the UK, unit sales are expected to remain high as fashion-conscious consumers queue up for the hottest mobile phone currently available.
In other overseas markets, China, Russia and Mexico, the LG Chocolate phone is expected to become the number one best seller on launch.
"The LG Chocolate phone's phenomenal popularity and success at launch is down to two factors, the fantastic look and feel of Chocolate and the innovative marketing activity based on in-depth research which looked at what modern consumers wanted from a mobile phone," adds Chang Ma, Vice President of Marketing Supporting Team of Mobile Communications Company of LG Electronics. "By working internationally with opinion leaders including celebrities, bloggers and lifestyle and design media, LG rapidly established a 'buzz' about the Chocolate phone in advance of launch. This built up a solid relationship with both key media and consumers, the result of which is clear to see. The Chocolate phone is THE international handset of 2006."
Posted to the site on 23rd June 2006
