SMS Aggregator Orders WAP Billing Platform

mBlox, the premium SMS service provider has orders an end-to-end transaction engine -- PaymentsPlus from Valista, to support its next generation mobile billing services, including WAP billing. The technology from Valista, whose clients include Vodafone, Orange, AOL and DoCoMo, processes and routes direct billing transactions to the correct operator which charges consumers on their monthly phone bill. The technology also enables payments to be settled with the correct content provider across a wide variety of payment channels and transport protocols.

The introduction of direct billing services represents a shift in mobile payment methods, whereby a subscriber can download data-rich content, for instance a music track downloaded from the mobile internet, and charge the payment to their mobile phone bill without ever having to send or receive a premium text message. Valista's technology enables mBlox to deliver a more transparent purchasing experience to consumers and greater price flexibility to content providers, opening the door to higher value transactions as well as non-mobile goods and services.

Andrew Bud, Executive Chairman of mBlox, said, "The evolution of premium SMS, an industry we lead, into the next generation of mobile content billing is a huge opportunity for us. We will be able to offer a wider range of innovative and effective payment services for our customers. The mobile content industry will be able to deliver and bill content including mobile TV, video clips, gaming and music downloads. We chose Valista's technology because it is proven to be the best in the industry, and are pleased to be working with a company with a similar customer-focused ethos to ourselves."

Posted to the site on 14th June 2006