Motorola Launches HIV-AIDS Handset

Motorola has joined up with the AIDS/HIV organisation - Project RED - and will be offering Red branded handsets. Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.

In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative.

The first product in Motorola's new (MOTO)RED portfolio was revealed as the ultra slim, ultra chic red MOTOSLVR.

"Motorola and the retailer partners in the UK are contributing

Posted to the site on 16th May 2006