Watch Mount Everest Climb on Mobile Phones

Published on: 1st May 2006

The British Army is going to use mobile phones in part of its current recruitment drive. The army is conducting a PR based expedition to the summit of Mount Everest via The West Ridge. FORscene is being employed to publish the latest videos of the expedition onto the mobile phones of interested parties and potential recruits. A team of Army mountaineers began the expedition in March 2006 aiming to become the first Brits ever to conquer Everest via the treacherous West Ridge.

Mount Everest as seen from the Rongbuk Monastery, Tibet.

The summit attempt will take place in May 2006 coinciding with the 30th anniversary of the first Army Mountaineering Association's summit of Everest.

Forbidden's FORscene post production tool has been chosen to provide mobile updates of the expedition. Viewers can catch up with the highs and lows of the summit attempt by downloading a branded player from the expedition website to their mobile handset, and will get a text message alert whenever another video is ready for download.

"This project with the British Army further demonstrates the versatility of Forbidden's FORscene platform for mobile publishing," said Stephen Streater CEO of Forbidden Technologies. "This expedition is an amazing feat for the army, and publishing video updates onto peoples mobile phones is a great way to publicise the event."

In addition to the climb, the teams will also be raising money for charity and assisting medical teams in researching cures into cystic fibrosis and the affects of altitude on the human body."

 

Tags: [charity]  [mount everest]  [army] 

Previous Story

Next Story