Vodafone Romania Rebrands

Romania's Connex Vodafone has rebranded as Vodafone Romania, finally dropping the Connex brandname. The Vodafone brand will be introduced in Romania through the "Make the most of now"/"Traieste fiecare clipa" campaign, a communication platform based on extensive research and consumer insight.

"After 6 months of successfully co-branding Connex and Vodafone, we are now moving entirely to the unique Vodafone brand experience as we reached an awareness of 95% of Romanians. Starting from today, the Vodafone red will be present in all our retail and partner stores. The corporate visual identity will also change to reflect the Vodafone brand. We are confident that the Vodafone brand will bring the energy, the passion and the strength of a unique global experience to our customers. Building on strong foundations, Vodafone is here to deliver innovative services, scale, scope and long term benefits for the people of Romania", said Liliana Solomon, Chief Executive Officer, Vodafone Romania.

As part of the re-branding, the company's legal name changed from MobiFon S,A into Vodafone Romania S.A..

Vodafone Romania S.A., a subsidiary of Vodafone Group, had 6,131,839 customers, as of December 31, 2005."

Posted to the site on 1st May 2006