Viva GSM to Invest US$15mn in Coverage, Advertising"

Bolivian mobile, public telephony and long-distance operator NuevaTel (Viva GSM) plans to invest US$15mn in coverage expansion and advertising this year, local daily El Deber reported.

Viva plans to focus its expansion on the La Paz, Cochabamba and Santa Cruz departments, although border towns such as Puerto Suárez will also be included.

The company was also expected to launch a new corporate image on Wednesday.

In 2005 Viva expanded to 17 localities in Santa Cruz department, spending some US$11mn.

The company started operations in November 2000 and it now has coverage in the cities of La Paz, Cochabamba, Santa Cruz, Sucre, Oruro and Tarija with GSM technology.

BNamericas.com"

Posted to the site on 27th April 2006