BPL Mobile Rebrands As Hutch

Hutchison Essar is taking its next step in the continuing integration process of the recently acquired Tamil Nadu circle of BPL Mobile Cellular. Hutchison Essar has announced that BPL Mobile brand in this circle will now be re-branded to Hutch.

Kumar Ramanathan, Chief Executive Officer - Tamil Nadu, Hutchison Essar, said, "As part of our ongoing integration process, the recently acquired Tamil Nadu circle of BPL Mobile Cellular is now being re-branded Hutch. We will keep working towards expanding and enhancing the network and service levels in the circle."

In a short span of time, Hutch has become a well-established cellular brand in the country. Hutchison Essar, under the brand name Hutch, now operates in 16 circles namely, Andhra Pradesh, Chennai, Delhi, Gujarat, Haryana, Karnataka, Kerala, Kolkata, Maharashtra & Goa, Mumbai, Punjab, Rajasthan, Tamil Nadu, UP (W), UP (E) and West Bengal. These circles account for about 90% of the national mobile subscriber base."

Posted to the site on 17th April 2006