Just How Did Motorola Make the RAZR V3 So Thin?
In its latest Insight on Ultra-Slim phones, Strategy Analytics uncovered the secrets of the Motorola RAZR V3, comparing the thickness of the majority of ultra-slim clamshell phones. The success of the RAZR, and the growing trend by other vendors to introduce similar devices, are discussed in a report from the company. This report also includes an expose of NEC's e949/L1, which was introduced in December 2005 and has a thickness of just 11.9mm.The modular approach taken by NEC has enabled them to make the thinnest clamshell phone yet to incorporate a camera.
"The RAZR certainly has the 'wow' factor, but the way Motorola created the phone is surprisingly simple," observed Stuart Robinson, Director of Strategy Analytics' Handset Component Technologies service. "There were a few innovative new components such as the double-sided display module with a single, shared backlight, but most of the space was saved by simply rearranging the components."
"Motorola saw significant growth in market share during 2005 as a direct result of the RAZR," added Stephen Entwistle, VP of the Strategic Technologies Practice within Strategy Analytics. "Other companies, including Samsung, LG, NEC and BenQ-Siemens have followed Motorola by bringing out their own ultra-slim devices. We expect the market for ultra-slim phones to grow from three percent in 2005 to about 15-20 percent by 2010."
Posted to the site on 7th March 2006