Protecting Kids From Adult Content On Phones

Singapore's three mobile operators - M1, SingTel and StarHub - have announced the launch of a voluntary code to self-regulate mobile content in Singapore. The initiative is in response to concerns about minors having easy access to undesirable content on their mobile phones. Jointly developed by the three mobile operators, the code works on the general principle that mobile content should be consistent with material that is available on an unrestricted basis from other mainstream media to the general public.

In line with this, content that depicts sex, explicit nudity and extreme violence or incites racial and religious intolerance is expressly prohibited.

The code applies to content provided by mobile operators and those provided by third party content operators that have contractual arrangements with the mobile operators. While mobile operators have no control over content from the Internet, they offer the option of disabling GPRS access for minors.

The three mobile operators will also jointly set up a compliance review committee to ensure that the guidelines continue to be effective and relevant over time.

M1's Chief Executive Officer, Neil Montefiore, said: "M1 took the initiative to introduce internal guidelines to regulate mobile content more than a year ago in the interest of our customers. This has worked well in ensuring that content originating from M1 and our content partners are free from material that may be considered offensive. I am glad M1 has been able to work with the other mobile operators to put in place a largely similar set of content guidelines that are now available on an industry wide basis for the benefit of all mobile users in Singapore."

Posted to the site on 3rd March 2006