A CameraPhone That Looks Like A Camera

Sony Ericsson is launching the K800 and K790 phones, the first handsets to carry the Cyber-shot brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPic - Sony Ericsson's imaging technology. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

"With the Cyber-shot phone we aim to create a new lifestyle of 'imaging communication' by combining Sony Ericsson's unique mobile applications and Sony digital imaging technologies," said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot(TM) phone we will enable anyone to enjoy an entirely new level of communication -taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others."

The handsets have a classic Sony Ericsson design, with a large screen and responsive, tactile keypad with a sleek and stylish dual front phone design. Turn the phones horizontally and there you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot camera automatically appears.

The superb technology within the K800 and K790 deliver a new level of imaging quality in camera phones. High resolution, sharp, crisp images are guaranteed every time thanks to added features more common to standalone cameras. 3.2 Megapixel resolution with Auto Focus is just the start. The cameras in K800 and K790, like in any digital still camera, have a Xenon flash that gives sharp and colourful pictures even in the dark with red-eye reduction included. Also, the image stabilizer function compensates for the small hand movements that can make pictures blurred.

A completely new feature developed by Sony Ericsson is BestPic, which ensures that you never 'miss' an important picture. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence - 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply scroll backwards and forwards through the 9 images and save the ones you like best.

Business users will find the K800 and K790 valuable work tools while out of the office and the sleek Velvet Black casing fits neatly with the professional image. Full HTML browsing with RSS feeds and Google Search give you high-speed, graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth(r) 2.0, USB 2.0 and Memory Stick Micro means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.

The Sony Ericsson K800 is a dual-mode UMTS handset while K790 is a Tri Band EDGE handset.

Both products will start shipping globally during Q2 2006."

Posted to the site on 1st March 2006