India's Airtel says that it has crossed the 2-million customer mark in Delhi. With this, Airtel becomes the first mobile operator to complete this milestone in the Capital. The journey to the 2 million landmark has been stupendous having achieved the second million customers in two years 8 months. Airtel currently has over 1600 cell sites in Delhi and the NCR region and plans to increase its number of cell sites by approximately 50%.
Mr. K. Srinivas, CEO, Airtel, Mobiles services, Delhi circle said, "We are delighted with the overwhelming response from our valued customers as we cross this significant milestone. Their confidence in us has helped reiterate our leadership position in Delhi. This achievement, will inspire us to keep up the momentum that will see us scale new heights. Going forward, we will continue with our strategy of broad basing our consumer market. We will deploy a more segmented approach to the market and increase our penetration and preference amongst youth, low end customers and SMEs. Investing in the expansion of our state-of-the art network and infrastructure facilities will be key focus so as to provide unmatched quality of service and coverage to our customers across Delhi. I would like to thank Delhi for helping us achieve the two million mark."
Airtel began its mobile operations from Delhi in September 1995.
The Mobile World notes that Airtel finished last year with a total of 16.3 million subscribers throughout India."
Posted to the site on 20th February 2006