GSM Operator Gets Strong Approval With TV Adverts

Less than a month after the start of its commercial campaign, television adverts from Bulgaria's vivatel have rated as among the top two most memorable and the brand was voted 'most liked' in the results of the Alpha Research national survey from November 2005 are quoted by "Media World" monthly magazine in its first issue for year 2006. The survey shows that in November most respondents had a liking for vivatel's commercials. In its first month of operation Vivatel rated more highly than all other telecoms brands including M-Tel and Globul.

"The results show that the Bulgarian market is ready for a fresh new approach in mobile communications from a lively and innovative brand. Vivatel offers the value and fair pricing to its customers and these values are clearly represented in our brand communication.", said Richard Shearer, CEO of the company. "Vivatel's brand communication has reached out to customers in a very positive way and shows that human side of communications" he adds."

Posted to the site on 17th January 2006