51% of UK's Frequent Internet Users Are Interested in Mobile Banking
One in four users would consider switching banks if they were offered free mobile banking services and 51% would be interested in using a mobile banking service according to a survey of 2,127 UK online users, conducted by Forrester Custom Research and commissioned by mobile banking specialist Meridea.
Nearly one third of those surveyed already regularly browse the internet regularly from their mobile phone and 60% of all those surveyed could carry out mobile banking on their existing mobile handsets -if it was available to them. In terms of mobile banking capabilities, they are most interested in being able to check account balances, being warned when their account goes overdrawn, freezing a card and making payments or transfers.
Conducted in October 2005, the survey represents UK consumers that use the Internet frequently and shows that interest in mobile banking is highest amongst the 16 to 34 age groups. CEO of Meridea, Jukka Riivari underlined the importance of this finding saying: "These age bands are a key target but they are the least likely to visit a branch office and are the least interested in web banking. This is why their interest in using mobile banking is significant and confirms the importance of in-phone branding with personalised offers and messages to secure the loyalty of this emerging sector. This "third screen" will be the target for the next 'media war' as banks compete to secure space as icons in your mobile phone menu.'"
Heavy mobile phone users, i.e. those who spend more than
Posted to the site on 19th December 2005