Virgin Mobile Secures Distribution Deal

Virgin Mobile USA has signed an agreement to expand its handset distribution from 700 7-Eleven stores to 5,300 locations nationwide. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint, and has more than three million subscribers.

"The expansion of our distribution relationship is advantageous for 7-Eleven customers nationwide and for our company," said Joel Silverman, vice president of sales and distribution at Virgin Mobile USA. "In addition to broadening retail availability, this partnership reinforces our commitment to offering Virgin Mobile products in a wide array of venues frequented by the teen consumer. It also strengthens 7-Eleven's core value proposition of everyday convenience for people on the go."

Brad Haga, 7-Eleven's prepaid services category manager, said, "Mobile phones are on the top of teens' minds these days, and for parents a prepaid phone provides an easy way to monitor and budget their children's cellular service. With a simple trip to a 7-Eleven store to reload prepaid minutes, we offer both value and convenience."

Posted to the site on 22nd November 2005