Crazy Frog Cleans Up its Subscription Services

Jamster, the company responsible for "that annoying thing" - namely the Crazy Frog ringtone franchise has announced the roll out of a new global brand campaign, simplified subscription plans and a parental control service. The brand campaign launched yesterday in the USA with a new logo, redesigned web site and new print, online and television ads, which will appear on national and local broadcast and cable networks. The campaign will be extended to Europe, Australia and other countries over the coming months.

In the U.S., the company introduced the Jamster Guardian service, which gives parents control over how their families purchase content. This unique service allows parents to block downloads to the specific mobile phone numbers they want to control by entering the phone numbers directly into the Jamster site under the Guardian link on the bottom of the home page.

"As the entertainment industry evolves, so does the mobile content experience at Jamster," said Vernon Irvin, executive vice president and general manager, VeriSign Communications Services. "Jamster has improved its site and simplified subscription plans, which we believe will help consumers have a more personalized wireless experience that results in greater self expression. Consumers can still access one of the largest catalogs of premium content in the world and have greater confidence in dealing with the most recognized global brand in the industry. Furthermore, by introducing Jamster Guardian and updating our portal and ads, we are executing against our strategy of being the premier provider of mobile content and entertainment services."

Under a simplified Jamster plan structure, consumers will have access to a new monthly plan that bundles two ring tones, three graphics and one game. Ringtones include realtones, polytones, monotones, video ringtones and fun sounds. Graphic credits are redeemable for wallpapers, screensavers, themes and black and white logos and game credits are redeemable for mobile games and mobile software."

Posted to the site on 22nd November 2005