Premium Rate SMS Vendor Secures Canadian Access

The UK based premium rate SMS supplier, mBlox says that is launching cross-carrier Premium Short Message Service (PSMS) in Canada. mBlox will empower clients already doing business in the USA to deliver and bill for wireless content and services across the border into Canada.

"Canada is an important market for our international customers," said Jay Emmet, President of mBlox Americas. "Our ongoing market expansion reinforces our strength as the leading provider of mobile transaction services in North America. Our goal is to help our customers expand their commercial activities in the attractive Canadian market."

This year, Canadians are sending more than 2.7 million text messages per day, trebling usage from 2003. Seventy percent of 18-24 year olds in Canada use text messaging on mobile devices and this number is growing (source: CWTA).

"mBlox's foray into Canada will strengthen mBlox's position in North America, while allowing US-based mobile marketers to immediately expand their footprint into the growing Canada market," said Linda Barrabee, Senior Wireless Analyst at Yankee Group."

Posted to the site on 16th November 2005