New Bang & Olufen Phone Launched

Bang & Olufen has shown off its latest handset, developed in co-operation with Samsung. Since early 2004, the two companies have cooperated to realise this idea and the result is a truly unique product. The name of the phone, Serene, reflects the core concepts of elegant simplicity and refined minimalism.

"Serene is the result of our vision to constantly push the boundaries of mobile phone development and bring to our customers unique and exciting products", says Kitae Lee, President of the Telecommunications Business in Samsung Electronics.

"We wanted Serene to become a precious item, an item that is a personal expression of quality and convenience. The coherence to other Bang & Olufsen products is experienced through the design and a very simple user operation," says Torben Ballegaard S

Posted to the site on 7th October 2005