Leather, Willow and 3G"

Orange UK is to start offering a live cricket channel covering the ICC Super Series for Orange mobile TV users. The Cricket channel is one of eight new channels being added to Orange's TV-on-the-mobile service, Orange TV (originally launched in May 2005) bringing the total number of channels available up to 16.

The ICC Super Series will be the first cricket series ever to be broadcast live to mobiles and will feature Australia Vs. the best in World Cricket including Ashes hero's 'Freddie' Flintoff, Steve Harmison, and Kevin Pietersen. The Super Series starts with three one-day events on 5th, 7th and 9th October with the test on 14-19th October Live coverage of the matches will be broadcast on Orange TV and replays available through the following day.

Running over the Orange 3G network, Orange TV, powered by MobiTV, builds on its existing line-up of channels allowing users to access a combination of live and made-for-mobile programmes, including 24hour TV stations Kerrang and Kiss, as well as ITN Weather and Reality TV, produced by Big Brother creator Endemol.

"Orange is delighted to be able to expand the range of channels for the Mobile TV experience. Offering channels covering music, news, sports, cartoons, comedy, fashion, reality TV and now even the exciting ICC Super Series in Australia demonstrates our commitment to deliver the best content we can for our customers," said Max Taylor, head of 3G marketing, Orange UK."

Posted to the site on 6th October 2005