Cross Network MMS Launched in New Zealand
The two cellular network operators in New Zealand have launched interoperability for their MMS services. Vodafone and Telecom announced the new service between their networks last week, the result of a recently-signed commercial agreement.
Vodafone General Manager Consumer Marketing Larrie Moore said the move was great news for customers, who were enthusiastically adopting video and pxt or photo messaging as a fun, rich and compelling way to communicate.
Moore said he expected PXT volumes to lift significantly in light of the deal, mirroring the explosion in txt messaging that occurred when SMS'ing between Telecom and Vodafone was introduced in 2001.
Telecom Head of Mobile Marketing Kevin Bowler said Multimedia Messaging, photo and video, is a great way of capturing the moment with family and friends instantly. The possibilities are endless. Whether you're at the beach, at a concert, or in the middle of a huge party, you can share the moment. It's also an effective business tool for illustration and clarification.
Telecom is expecting a big increase in the number of customers who use Photo Messaging following this announcement today."
Posted to the site on 3rd October 2005