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Orange Offers Best Music Download Portal - Report
Published on:
Strategy Analytics has released a new report which concludes that Orange has the Best in Class Full Music Track Download service in the UK, with a 15-plus point performance gap over O2 and Vodafone. These results are based on the results of hands-on consumer testing by Strategy Analytics' Advanced Wireless User Panel.
The Orange music service leads in five out of six test categories, including: Speed of Portal Navigation, Speed of Download, Clarity of Catalog Interface, and Portal Layout/Usability. By comparison, Vodafone's Music Service posted the worst performance across the basket of attributes tested, due mainly to functionality and interface challenges.
"All first generation Full Track Music Download services in the UK receive a failing grade on download speeds, price and DRM," noted Kevin Nolan, Director of the Advanced Wireless Laboratory at Strategy Analytics. "Operators must address these key weaknesses in order to realize their visions of mobile music revenues."
Phil Taylor, Director of Strategy Analytics Wireless Data Applications research, added, "Consumers are acutely aware of the limitations of cellular music services in terms of download speed, impact on battery life and device memory, and lack of content portability, not to mention price differentials between cellular and online services such as iTunes. Until operators address these limitations, Strategy Analytics expects very low levels of Full Music Track Download usage via the cellular network."
Tags: [analytics] [itunes] [strategy analytics] [mobile music]
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