Telstra Launches 3G in Australia

Australia's Telstra has launched its 3G network - with an exclusive agreement to broadcast moments from the TV show, Australian Idol on to their handsets. Telstra's Head of Pioneers Marketing, Mr Mike Robey, said the new Australian Idol video diaries would be added to the site as they became available and would be among a range of great new mobile phone content available from Telstra.

"These new high speed mobile services also offer Telstra customers new video features including video calling, video MessageBank and video ring tones," Mr Robey said. "The launch of Telstra's new mobile services represents a major shift in the way our customers can communicate and access information on their mobile phone."

Telstra can access 3G video services in Brisbane, the Gold Coast, Sydney, Melbourne, Adelaide, Perth and Canberra.

Telstra customers have a choice of four new handsets and two new capped plans. Customers who buy a 3G handset on a repayment option can take up the $49 and $79 cap plan with a $5 per month Mobile Surf and Email Pack and get up to $250 or $550 worth of standard voice calls, as well as MessageBank, and text messages. Both capped plans offer a two-month introductory free video call offer.

The supporting national advertising campaign has commenced and gives consumers a taste of the extensive range of content and services now available from Telstra."

Posted to the site on 6th September 2005