Ring-back Tones to Become Advertising Channel
You pick up a phone. You dial a number. You hear a ringing signal that will continue until the call is answered or you hang up. You are listening to a "ring back" signal that is currently being replaced by music and eventually, advertisements.
If Perceptive Impression has their way, the music will be replaced with targeted advertisements the company creates. Perceptive Impression claims that "ring back" ads are the newest advertising platform. According to consultancy Ovum, the worldwide market for "ring backs" is projected to grow from US$148 million in 2003 to US$2.4 billion by 2008.
Perceptive Impression, an international advertisement agency located on Rodeo Drive, Beverly Hills, has acquired 75% of PromoTel, PromoTel holds two pending patents filed by Karl Seelig et al. on wireless ring back technology dated from the year 2001."
Posted to the site on 29th August 2005
