EMI Signs Up to 3G Music Videos

3 UK has announced a partnership with EMI Music UK, the major record label, to supply full-length audio tracks directly to over 3 million customers on the 3 network. The agreement will enable customers to enjoy new releases on EMI Music UK's labels which include EMI Records, Parlophone, Relentless, Virgin as well as back catalogue material.

This announcement builds on 3's music offering which includes full-length videos from Sony BMG and music videos from independent label artists through VidZone.

3 has recorded a number of firsts including a world first with Robbie Williams launch of his single "Misunderstood" on the 3 network ahead of TV and radio. Robbie Williams has now defected to T-Mobile to head up their European advertising campaign though.

Bob Fuller, Chief Executive of 3 UK, comments: "3 is leading the way in developing the exciting opportunities of 3G mobile technology. Music is one of our most popular services and through this deal our customers will be able to enjoy the very latest audio tracks from top artists like Kylie, Robbie and Coldplay."

Dave Gould, Commercial Manager, Digital Media for EMI Music UK, comments: "We're delighted to bring EMI Music UK's labels to 3. 3 is a leading network in bringing mobile music to their customers and we're really excited about the possibilities of putting more great music into the hands of millions of mobile users."

Posted to the site on 3rd August 2005