T-Mobile Signs Up Robbie Williams for Advertising Campaign

T-Mobile has signed a long-term partnership with the musician, Robbie Williams which will stretch over the next 18-months and will include exclusive mobile music offerings, tour activities and international advertising campaigns.

The T-Mobile partnership with Robbie Williams will combine exclusive mobile content such as concert live-streaming and full-track downloads with opportunities to get close to Robbie himself through VIP tickets and hospitality, backstage tours and after show parties.Another element to the partnership will be international television advertising campaigns in T-Mobile European markets.

As the music industry evolves to fit the advances in mobile technology, partnerships between artists and mobile operators are becoming more common. The relationship between T-Mobile and Robbie Williams proves to be unique because it is the first partnership between a mobile operator and a music artist for such a length of time and to include such a broad range of activities and mobile music offerings for customers.

The partnership will also incorporate mobile devices from Sony Ericsson. Some of these devices will come with embedded Robbie Williams content such as unreleased tracks and the offer of a free download.

T-Mobile customers will soon be able to take advantage of new services such as full track downloads, which will launch in some markets in the next coming months. The partnership with Robbie Williams will enable T-Mobile to reach core target audiences that are important to growing the company's overall market presence. All mobile music content offered will give subscribing fans the chance to hear and see their favorite artist in a new and exciting way - and to be the first.

Incidentally, a couple of years ago, Robbie Williams headlined at the Vodafone annual staff party at their headquarters in the UK - apparently for a generous donation to his favourite charity."

Posted to the site on 28th July 2005