Etch-A-Sketch on a Mobile

You can now get the classic toy, Etch-A-Sketch on mobiles, following a license agreement with IN-FUSIO. The game, based on the original Ohio Art Company toy is available to UK gamers from Orange UK to a wide array of handsets.

The fun doesn't end when the artwork is finished. Remember shaking the toy to erase the picture? This is simulated in the mobile version, pressing the 0 key to wipe out the picture and start the vibrating function of the phone.

For the first time ever, players can save their drawings too. Up to three sketches can be saved onto a handset's memory to show to friends and family later in the day.

Launched in 1960, the Etch-A-Sketch toy has been used in over 100 million homes worldwide and thanks to this 21st century re-vamp the popular game will continue to be a favourite among budding Monets and Van Goghs.

"Etch-A-Sketch mobile is a great addition to the IN-FUSIO games portfolio." said Carole Pero, Game Product Manager "The original toy is enjoyed by people aged 5-75. Bringing it to the mobile handset is a great way for consumers to enjoy a great classic toy on a modern technology device. Etch-A-Sketch is complimentary to the classic games range, darts, backgammon and solitaire that we have recently launched onto the mobile handset."

Posted to the site on 29th June 2005