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Mobile Marketing Code of Practice Published
Published on:
The Mobile Marketing Association (MMA), in cooperation with the USA industry trade association, CTIA has published its Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines were written by a committee comprised of all five Tier 1 wireless carriers, leading aggregators and content providers. Marketers, brands and carriers had requested the guidelines as the use of the mobile channel to interact with consumers continues its exponential growth.
"I am very pleased with the consensus across the industry this committee achieved on a set of standards that will significantly improve a consumer's experience when interacting through or downloading content to their phones," said Jim Manis, Global Chairman of the MMA. "These rules common across all carriers represent a maturing of the industry and insure that consumers maintain ultimate control over the most personal communication device they own - their mobile phone - while encouraging content providers to invest in the space given consistent rules of engagement across carriers."
The guidelines were created to give consumers the highest standard of privacy and control over content delivered to their mobile phone and add efficiencies and standards for brands, advertisers and carriers that hasten their ability to meet growing consumer demand for fast, easy-to-use mobile content and branded services.
"We are pleased to work with the MMA on the development these best practices," said Mark Desautels, Vice President, Wireless Internet Development, CTIA. "The practices are in line with CTIA's Consumer Code for Wireless Service, providing clear advice of charge for consumers, and achieve our goal of building a foundation for a sustainable mobile data industry."
Tags: [privacy] [ctia] [mma] [mobile marketing association]
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