Watchmaking Drives Nokia's New Phone
Nokia says that it has tapped the expertise of watch makers for its latest handset. The new Nokia 8800 also features exclusive ringtones from the award-winning composer Ryuichi Sakamoto. Finding inspiration in non-traditional sources, Nokia designers employed modern watch-making techniques, such as the use of metal injection molding on the function keys.
A specially reinforced glass used in luxury timepieces provides added toughness and scratch-resistance to the front display, and even the Nokia marque has been chemically etched on the back plate using a process typically used by watchmakers.
The 'pop-up' mechanism of the Nokia 8800 is another study in functional design. Using a bi-stable spring mechanism and stainless steel ball bearings, like those used in high-performance automobiles, the keypad of the Nokia 8800 gracefully glides from its protective casing, revealing a hidden camera on the back.
The aural accompaniment of the Nokia 8800 is equally inspired. Award-winning composer and musician Ryuichi Sakamoto was commissioned to compose the ringtones and alerts. Throughout his distinguished career, Sakamoto has crossed musical and technological boundaries, experimenting with different musical styles and making a name for himself in popular, orchestral and film music.
The Nokia 8800 is expected to begin shipping in select markets during the second quarter of 2005. A version for the Americas, the 8801 will also be launched."
Posted to the site on 8th April 2005
