TV Commerce Holdings Launches Palm-Readings By Mobile Phone

LONDON -(Dow Jones)- TV Commerce Holdings said Wednesday that its palm readings and psychic readings by mobile telephone are now available to mobile users with 02, Vodafone, Orange, 3 and T-Mobile.

The introduction across major network providers follows studio trials when users paid GBP4.50 a time for the service. Revenues are shared with the mobile provider involved and Requestec, the digital messaging software group that helped develop the system, leaving TV Commerce with GBP1.70 per call net of all costs.

TV Commerce Chief Executive Vince Stanzione said: "We look forward to seeing a further increase in our revenues now this service is available with all the major U.K. network providers. Our content is well-suited to mobile telephony, and the facility will also work well with live interactive shows."

Users take a photo of their palm and then send the photo-message to one of TV Commerce's readers. A reading sent back to the user via text messaging. The service is live 24 hours a day, 7 days a week.

The photo-messaging service can also be used to enhance psychic text readings or to send in old photos for clairvoyants to use. During a recent trial on Your Destiny TV with clairvoyant Joe Power, viewers used the service in encouraging numbers, resulting in extra revenue for the show.

TV Commerce is also testing photo-messaging technology for a new dating show, Date with Destiny, where users seeking new relationships can send in photos and messages direct to live studio hosts.

(END) Dow Jones Newswires "

Posted to the site on 30th March 2005