Virgin Mobile Launches in Canada

Virgin Mobile has launched its Canadian mobile virtual network, running over the Bell Mobility CDMA network. During an action-packed stunt in downtown Toronto, Virgin Group Chairman and Virgin Mobile Canada founder, Sir Richard Branson, zipped from the skies and crushed the competition in the Virgin Mobile "emergency services" monster truck.

"More than 11 million Canadians are stuck with 'the Catch,' which means they're locked into long-term contracts that are riddled with hidden fees and extra charges," said Branson. "Customers are losing out and they're paying more than they need to for their mobile phone services. Virgin Mobile has taken out all the confusion and will right the wrongs of the industry."

"Our philosophy at Virgin is to break into markets where customers aren't getting what they deserve and deliver a better service. We've had a great deal of success with this approach in the mobile industry and now have more than 8.5 million customers worldwide. We plan to continue this success in Canada by bringing some much-needed simplicity to the market," added Branson.

Virgin Mobile has been successful in the UK, Australia and most recently in the United States, although the company withdrew from its operations in Singapore following poor sales performance.

Virgin Mobile phones are sold without contracts and is launching with three handsets, one from Nokia and two from Audiovox."

Posted to the site on 2nd March 2005