BT Group Launches New I0 Mobile Content Venture

LONDON -(Dow Jones)- iO, a new venture jointly funded by British Telecommunications (BT) and New Venture Partners LLC (NVP), the corporate venturing firm, Wednesday announced its new service for managing and delivering mobile content.

The new service, which will be shown for the first time at the 3GSM World Congress in Cannes, France, enables efficient integration and management of packaging, pricing, presentation, purchase, delivery and billing for mobile content.

iO offers a fully managed service with integrated workflow management capabilities, that is controlled via web interfaces and is able to support most data-network architecture or mobile device.

It will initially be marketed to mobile network operators as a complete outsourced solution for content delivery on a revenue-share basis by BT Global Services.

Mobile network operators will gain more rapid access to, and deployment of, a range of branded, global and local content (such as video, audio, MMS and SMS, among others) with minimal investment and risk.

Operators can also manage marketing, pricing and billing through dynamic, operator-controlled, consumer portal interfaces (Web and WAP) while keeping control over the branding and presentation of customer interfaces.

(END) Dow Jones Newswires "

Posted to the site on 16th February 2005