Blogging Makes MMS Usage Rates Soar

Aruba's GSM operator, SETAR has seen explosive growth in MMS since launching NewBay's FoneBlog service in 2004. The mobile blogging and multimedia album service provides a fun, community mobile service that forms the core MMS offering for SETAR. Since launch, it has surpassed all expectations in MMS traffic and activity, achieving 30% penetration and an average of 5 MMS messages and 3.5 Mb of WAP data per subscriber per month.

Commenting on the mobile blogging service, Raul Ponson, Technical Manager at SETAR said, "NewBay's FoneBlog is the perfect application for MMS. It's an easy to use, fun and entertaining service that gives our customers a reason to own a camera phone and most importantly something exciting to do with their pictures. We set aggressive traffic targets for our launch of MMS and are delighted to say that with FoneBlog we have exceeded all levels of activity."

One user alone has received over 95,000 comments on entries, demonstrating the interactive power of FoneBlog.

NewBay Software offers FoneBlog worldwide to Mobile Network Operators as a white label product available under ASP or software licensing terms. Under this agreement, NewBay is hosting and managing the WAW! Blog service, under the SETAR Waw! brand. In addition, NewBay is also providing moderation and support services."

Posted to the site on 16th February 2005