UK Operators Publish Code of Conduct for Adult Content

The Independent Mobile Classification Body (IMCB), the body appointed by the UK mobile phone operators to oversee the self-classification of new forms of commercial content on mobile phones, has launched its Classification Framework, against which all providers of mobile content will be expected to self-classify their commercial content.

If providers of commercial content do not classify their content in line with the framework correctly, they may be in breach of their contract with the mobile phone operator, who will then enforce the IMCB's classification requirements. The framework does not cover general Internet content. Nevertheless, where access to the Internet is available, the mobile operators can provide filters to protect customers from unsuitable content.

Speaking about the new framework, IMCB Director Paul Whiteing said: "In launching the Classification Framework, we have fulfilled one of the key commitments made by the mobile phone operators last year in their code of practice.

"This is a positive step forward in encouraging responsible access to commercial content. However, parents and carers, with the continuing support of the mobile operators, will still need to play an active role in guiding their children about using their mobile phones appropriately. Some help and advice on this subject can be found on the new IMCB website, and we hope to add to and enhance this information over time."

Commenting on behalf of the mobile operators, Hamish MacLeod said: "Today's publication of the independent framework, the first in the world for mobile content, marks another significant milestone for the UK mobile operators in meeting their commitments under the code of practice for new forms of content. Customers and content providers will benefit greatly from the self-regulation of mobile content being backed up by the IMCB's independent expertise."

Posted to the site on 11th February 2005