More MTV on Your Mobile Phone

MTV Networks has announced a series of new wireless initiatives as part of their extended plans to provide music entertainment and unique multi-platform content for consumers from the brands they love. As part of this effort, MTVN will be launching 3G video programming services with Verizon Wireless in conjunction with the February launch of Verizon Wireless' broadband EV-DO service. With content from VH1 and CMT, this marks the first 3G wireless music entertainment programming available for users in the United States.

In addition, a number of the MTV Networks including Nickelodeon, Comedy Central, VH1, and CMT will create made-for-mobile programming on Verizon's new wireless video service. For the first time ever, fans will now have access to bite-sized programming from some of their favorite television shows via their mobile phones including VH1's "Best Week Ever," Comedy Central's "The Daily Show," and Nickelodeon's "Dora the Explorer".

"Consumers are increasingly incorporating wireless content into their daily lives and MTV Networks will extend our reputation for creating compelling programming into the wireless world in even bolder new ways," commented MTV Networks CEO, Judy McGrath. "This passionate, mobile generation is thirsty for content created just for them and accessible on all platforms and with these new initiatives, we will be providing them with branded wireless entertainment they cannot find anywhere else."

Taking the music ringtone experience one step further, MTV is also launching "Made Hear," an original ringtone franchise offering users exclusive ringtones developed specifically for mobile by some of the industry's hottest producers and artists, as well as MTV. The new franchise will kick off with an original album of ringtones created by Timbaland, one of the top hip-hop producers in music, to be released early next month. Partnering with Zingy Inc., the leading mobile media company, MTV will be the first to offer Timbaland's exclusive mobile content throughout the United States. Furthermore, MTV will launch "Made Hear" on a global basis through multiple mobile services around the world including: the UK, Spain, Holland, Italy, France, Germany, Japan and Latin America, making it the first, simultaneous global original ringtone premiere of its kind. "Made Hear" will also be promoted through the various MTV screens on-air, online and via MTV on Virgin mobile phones in the U.S."

Posted to the site on 10th January 2005