Vodafone Extends Ferrari Sponsorship

Vodafone has extended its sponsorship of the Ferrari Team for the next two calendar years, 2005 and 2006. Vodafone says that this is part of its ongoing strategy to align its brand with high profile sporting properties.

Commenting on the new agreement Peter Bamford, Vodafone's Chief Marketing Officer said, "We are very happy to continue our partnership with Ferrari, which has greatly enhanced our global brand profile and will enable us to continue to build Vodafone as one of the world's leading brands. We are looking forward to continuing our successful relationship, generating greater affinity for the Vodafone brand, and our products and services with our customers."

The agreement will continue to involve significant branding on both the cars and drivers' and pit crews' overalls and helmets.

Ferrari Team Principal Jean Todt added, "We are happy to extend our agreement with Vodafone for a further two years. Over the three year period which ends this year, our partnership with Vodafone has played a key role in our success and we are firm believers in this association between two brands that represent excellence in their respective areas of activity."

Posted to the site on 17th December 2004